Clickbait Online in 2021

Since the start of social media, journalists, bloggers, content creators, etc. have all been posting their pieces online. This all began to go off the rails when the strategy known as “clickbaiting” really set foot in the writing industry. Fooling readers or watchers of their content to click on their video or writing piece to then gain ad revenue or clicks and then to follow up and not address what is in the title completely or even at all within the content. This happens too much, and now it is just accepted as a norm today.

Richard Jefferson, a member of the 2016 NBA Champion Cleveland Cavaliers team, called out Bleacher Report for taking his stuff out of context and tweeting it out hoping to get engagement. Stuff like this happens way too much, especially in the NBA to cause drama and get clicks and views and try and maximize engagement over the topic.

PrettyBoyFredo is known around YouTube to post fake pranks, fake videos, and clickbait headlines and pictures. This video here is a great example of pretty gross clickbait. In the video he has his friends wearing protection gear, a dog biting his left arm, a photoshopped dog on the right arm, and fake moneybags. Just an attempt at clicks using items on pictures that will persuade the consumer to click.

The couple tweets above are pretty big clickbait mistakes I found from tweets online. I follow sports, so I kind of keep up with these types of mishaps. When using Jordan’s quote as a real debate between him and LeBron, is pretty misguided because he was sitting with the NBA commish, and couldn’t speak on LeBron due to League Tampering Rules. Kris Bryant also followed up and corrected the writer who took his mood out of context, and called him out for clickbait precisely!

David Dobrik is known for slight clickbait in most video captions that can be acceptable, but in this, it seems weird and lazy to put a fight between two people he knows when it was simply a comedic prank that wasn’t a real confrontation.

For most clickbait, it is usually to try and gain engagement on twitter. This is something you will see from big sports companies, magazine companies, a lot of places where bloggers or journalists will try and get the reader to click on their story, and consume their content. I want things to clean up, I want things to not be so mistreated and misguided by lying.

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