You Can Sell Anything

And what we can learn from Sea Monkeys (spoiler alert)

Sea Monkeys. I’m sure you’ve encountered them as a kid somehow, somewhere.

The novelty of instant life and comic book styled creatures in your bedroom is too hard for any child to resist. For only the low, low amount of your week’s pocket money, you can be the proud owner of such a colony.

The real story behind it all is that the creator of Sea Monkeys, Harold von Braunhut, found a bucket of brine shrimps one day and thought — hey, I can definitely sell this.

He went on to successfully sell x-ray specs, crazy crabs (rebranded hermit crabs), amazing hair raising monsters and the most profitable one of all — the invisible goldfish (imaginary fishes that is guaranteed to stay invisible).

Here are 3 very important lessons we can all learn from Braunhut.

The power of marketing lies in its ability to tell a story and provide an experience. The showmanship is important in creating fantasies and desires that you didn’t even knew existed. It narrates an emotion and becomes a trusting ally in helping you solve your problem.

For Sea Monkeys, it came in the form of comic book styled, semi-mermaid like people whose natural habit looked like Aquaman’s mythical under water kingdom.

How cool is that? Own your very own miniature creatures that could have existed in the world of your favorite super hero.

No. Let me get this right — they do exist in the comic book world. In fact, they’re right on the back page of your favorite comic book series, drawn in the same style and narrated in the same head voice of your favorite person.

The love and adoration is already there for the comic book hero. Sea Monkeys just managed to also capture it by association — sort of like David Beckham selling underwear for the price of your kidneys on the black market and Kylie Jenner’s road to being a billionaire for selling the adult version of face paint.

Braunhut didn’t even try to sell his Sea Monkeys to adults. Instead, he went…

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